Cheese recently came up with a web tool called twtCRM to provide twitter users an easy option to collaborate and manage a brand account on twitter. The idea to deliver such a product struck the co-founder and CEO of Cheese, Himanshu Sahani while he was thinking over a discussion he had with one of the clients. It started last year, when Ram NK, co-founder of Rang De told Himanshu how he was experiencing problems on twitter. All his team members posted from their individual twitter accounts which is why the Rang De brand could not be promoted as effectively. Creating a brand account on twitter would not help either; because then every individual needed to log out of his account and log in the Rang De account for posting as Rang De. This setback of twitter led to the formulation of an idea which was later called twtCRM, justifying the age-old notion of “Necessity is the mother of invention”.
This tool had a powerful impact in the sense that twitter itself was forced to productize this idea in their own service. This post gives the details of how twitter implemented the idea of multiple contributors to one account. With this initiative, twtCRM was killed in its present functionality. However, we are working to resurrect our product in a way it can still be useful to twitter users. The basic emphasis has been on Customer Relationship Management (CRM). We are in a process of revamping and appending the features of twtCRM so as to make it more than just a twitter collaboration tool. When this product was launched, about six months ago, we were flabbergasted by the fact that many corporate consumers were not even aware of how brand promotions on twitter work. We are presently tweaking up this product to make it more effectively usable.
