In my previous blog,
I focused on the general ‘rampant’ state of ugliness in the Indian websites.
Today, I suggest a 3 pronged strategy for the transformation & would like
to term it as “Innovation Manifesto”…
MIRROR OH! MIRROR – Indian website appeal to a mass that are
utterly involved making India the next superpower. They are very busy. They
don’t have time & opportunity for adoration. They overlook ugliness. They
lack taste. They lack feedback. How many of you have ever mailed a company
regarding their aesthetics??? For us the only concern is the “hanging” of the
websites. The latent-undiscovered-epistemological dimension of looking for
“beauty & innovation” in websites has never been told to us. So we never seek
it & since we don’t ask for beauty, ugliness is served.
I suggest for a
Facebook campaign asking users to choose Best
5 Aesthetically Kept Indian Websites of the Year or Cheesecare, in
association with a media house can initiate an award for the chosen bests.
OK! – Once the “sentiment” of beauty seeking
masses is “communicated” to Indian websites, they’ll introspect. The whole
globalized market is about “consumer/client preference” & “preferences” are
like Australian forest fires, they accelerate rapidly. Remember Orkut! Also the
highly competitive market culture will breed the “demand side innovation
contagion”
BOOMERS! – Now is the time to “tap the market”. I
strongly believe that every innovation is a delayed necessity. What we were
terming as innovation in the first stage, is now a necessity in the third.
Indian websites are now restlessly seeking beauty appeal among themselves.
Indian websites
should acknowledge the importance of their “face & makeup” in market.
Preferences of this net savvy generation are like shifting sands of Sahara.
Gone were the days when Obama’s media campaign was an exotic concept, Akhliesh
Yadav has done it with his “Umeed ki Cycle” – His Interface with 16% of Indian
population through small clippings. If one of the most orthodox & sluggish
field of politics is ready to adapt & innovate, why not we???
Why not you???
It is often
attributed, that after “Instinct to Survive” the next most important is
“Instinct to Adapt”…that is why human beings existed & that is why markets
will!!!
Innovate or Perish….
